Using the Scrum Framework in your Email Marketing Teams

Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or […]

Email Marketing to Millennials and Gen Z

Millennials tend to value experiences over material things – with brands increasingly turning to special events like meetups or Amazon’s treasure truck. Millennials aren’t particularly brand-loyal. They’ll happily try new, innovative brands. Millennials trust endorsements from their peers. Gen Z are more engaged with mobile devices and social media than millennials, and even less likely […]

Email marketing – 6 Predictions For 2019 – Blog

Technology changes continuously and the associated trends do too. Let’s find out carefully to know what’s in vogue for the Email marketing industry. These are the following sharing idea for 2019. Mobile Optimized Emails. According to Flurry Analytics, on Dec. 25 alone, 17.4 million new smart phones and tablets were activated. We can not ignore […]